Introduction

1. In December 2002, after consultation with its key stakeholders, the Joint Committee endorsed a statement of strategic direction which summarised the JNCC's activities and included elements of a forward look.
   
2. Since then the Committee has undertaken further strategic thinking to shape JNCC's long-term direction and to set clear high-level priorities for the organisation in order maximise its contribution to nature conservation in the UK and globally.
   
3. The new strategy comprises three documents:
   • A vision for our wildlife and natural features
   • A mission statement
   • Strategic objectives
    
4. The direction of much of the JNCC's work will continue in line with these objectives.  However, the strategy also reflects a significant shift in direction in some areas, as well as elements of a new role.  The main changes are;
   • greater involvement in international activities, including phased expansion or movement into new areas of work (e.g. Overseas Territories, the UK's 'global impact');
   • a stronger role in maintaining a strategic overview of issues affecting the environment and developing and sharing a vision for UK nature conservation;
   • refocusing the JNCC's UK activities to maximise the value that the JNCC adds to the country agencies' work; this involves shifting effort into setting standards, co-ordinating activities and providing advice at a more strategic level than at present, and undertaking a stronger quality assurance role;
   • placing the JNCC's advice more firmly within the context of sustainable development by forging stronger links between environmental information and relevant social and economic factors.
    
5. The JNCC will strive to deliver its strategy through a series of programmes set out in its next (2007-10), and successive, corporate plans

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